About Crowdfunding Pre-Order Phase
Why Marvelcase Air?
Pre-order now and take $15 OFF each Marvelcase Air. That's almost 40% OFF retail price. Receive your order in December and be among the very first owners of the Marvelcase Air. Enter Coupon Code at checkout: PREORDER
Upgrade your iPhone7 with the beautiful Marvelcase Air and make it COMPLETELY WIRELESS. Marvelcase Air gives your iPhone 7 a wireless charging capability and makes it as good as iPhone 8. Marvelcase Air works with all Qi standard wireless chargers including Apple's AirPower Mat and Samsung wireless chargers.
- Qi standard wireless charging capability - works with all Qi standard wireless chargers
- Advanced materials - provide superior impact protection and integrity
- Slim, light weight and elegant design with a good grip and a luxurious silky feel
The birth of the project
In the last couple of years big brand phones have all been adopting the wireless charger capability and making a push towards totally wireless future of smart phones. When one really thinks about it, the only thing that was literally tying down a smart phone is the need for charging. Everything else is already being done wirelessly. Listening to music, sharing pictures, transferring files and backing up data can be easily done by NFC, Bluetooth or Wi-Fi. By early 2017, Apple's iPhone was the only big brand smart phone that remained without a wireless charging capability. This project is to change that and make the iPhone 7 totally wireless.
The plan was to take the existing technology (Qi standard specifications) established by the Wireless Power Consortium and put it in a case that is functional as well as attractive. Our mantra was that our case does not have to be bulky and ugly just because it needs to be protective or have the wireless charging capability. We needed to come up with a design that complements and is worthy of the beautiful iPhone 7. In collaboration with one of the WPC member engineering factories and product design professionals, we created Marvelcase Air. It is a Qi standard wireless charger case that is also tough and protective, while being beautifully slim and elegant. The acrylonitrile butadiene styrene and polycarbonate shell is a hard material that is easy to mold and provides excellent impact resistance and high shear strength. This means that it is a more suitable material for molding the spaces and cavities to house our wireless charger receiver components as well as for providing impact protection for them and the phone. The special rubber coating is an additional layer of impact protection and gives it abrasion resistance. But the main reason for this coating is that it provides a good grip and a luxurious silky feel.
Now that we have created this beautiful product, made the prototypes and tested them extensively, the last stage is mass production. As the law of economics dictates, the bigger the batch of production the less the per unit cost will be. Being a for-profit enterprise, our partner factory too requires a certain minimum quantity of production to stay profitable. Thus in order to make the Marvelcase Air priced as low as possible, we need to have our first production run as big as possible. This is what our campaign is all about. We seek the support of the wonderful people who like the Marvelcase Air and are willing to pre-order so that we can achieve a big enough order to get the mass production started.
Currently our existing resources are falling short of the order quantities that we need to achieve in order to start the mass production. We are in need to raise about $30,000 to get the production going. With these funds our total available funds will be able to cover the production costs, shipping costs and import taxes of our initial production run.
In exchange for this support we are offering the rock bottom initial PRE-ORDER price, in which we have not included any profit margin nor excessive marketing costs. We are trying to get the project off the ground first before hoping for a profit margin. It can come later. As to the marketing costs, a very wise and legendary businessman has coined the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. Instead of marketing, we are relying on support and word of mouth of our early supporters.
You can pre-order the Marvelcase Air, with its wireless charging capability, advanced materials and smart design for only $25. Normal "dumb" plastic phone cases cost anywhere between $19-$39 plus taxes in stores like Apple Store and Bestbuy. Various cheaper knock-off products on internet sites and city streets are of course in a category of their own.
If our crowdfunding campaign does not generate sufficient support and unable to raise the required funds, there could be delays to initiating the production order and thus delivery. However, we will still proceed with production and will ship out all orders. We are considering that contingency and working hard to raise back up funds to allow a timely production and delivery of our product.
Other Ways You Can Help
Perhaps you don't own an iPhone 7 or perhaps you are not currently interested in wireless charging. You can still show us your approval and support by helping us to get the word out. Social media and digital marketing have become very expensive these days and we are very reluctant to waste our limited resources in mass marketing. Sharing our campaign on your social media page is a bigger help than it seems. Assuming that each person has an average of 100 social media contacts, only 10 persons sharing our post can balloon into becoming visible to 1,000 people. The multiplier effect is so huge and it is worth more than any automated sponsored/paid ad by Facebook or Google. You can copy the link for this page in the address bar and post it onto your Facebook, Instagram, Snapchat or Twitter. Please keep in mind that every little helps and thank you for your generosity.
The Bigger Impact
Marvelcase Air is a prelude to two more similar but totally new and "out of the box" projects that are in R&D stage. A reasonably successful introduction of the Marvelcase Air will not only provide us with a bit of financial room to finish developing the next Marvelcases, but also give us a big boost in confidence to go on with the projects. In a way, we see this campaign as an ultimate vote of confidence in the future of Marvelcases. Stay tuned for some truly marvelous products that deserve to be brought to existence.
The Qi wireless charging technology
I did some research into wireless charging and learned a good deal about it. In a nutshell: wireless charging (induction) is nothing new and was invented by Nicolas Tesla more than a hundred years ago. But in 2008, Wireless Power Consortium (WPC) was formed by a group of big tech companies and it started exploring various new applications of the inductive technology. Its purpose was to develop a safe, efficient and reliable standard for wireless inductive charging. They came up with Qi wireless charging standard, which is an open interface standard for wireless transfers of power between compatible devices and combines induction and resonance technologies to transmit power between a transmitter and receiver. The Qi standard specifies for inductive transfers of power up to 5W by inductive coupling between two planar coils to transfer power from the power transmitter to the power receiver.
Despite alternatives, namely A4WP and PMA standards, Qi has now been established as the universal wireless charging standard. As the technology matured, the WPC was joined by and the Qi standard embraced by hundreds more of manufacturers, deepening the pool of technical expertise and strengthening the standard. In a recent milestone event Qi has finally been endorsed and adopted by Apple Inc. It incorporated the Qi wireless charging technology in its newest generation of iPhones (iPhone 8 and iPhone X) and the AirPower charging mat. Today Qi wireless charging technology can be found in a variety of household products such as Ikea branded household furnishings as well as in public venues such as coffee shops, airports, and restaurants. This explosive growth of wireless charger devices is further fueled by a wide adoption of wireless charging by car manufacturers and furniture makers.